“It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.” – David Meerman Scott Recently, I typed “social media business burden” into Google. And you know what? The first page listed articles […]

I love social media! And one of my favourite ways to help businesses is to dive in and optimize their online presence. But lately, an alarming trend has been emerging. I begin the process of auditing the client’s social media accounts with a blissful optimism, but then, things start rolling out like this… Facebook? Your […]

They make it look so easy, don’t they? You know, those brands on social media that always seem to know when to recognize Houseplant Appreciation Day (yes, that’s really a thing) and have killer “impromptu” content to promote their flash sale. These companies fill their timelines with a clever mix of posts that are funny, […]