Insights

Augmented Reality Marketing: How Craft Breweries & Wineries Are Drinking It In

May 28, 2019 | Augmented Reality

Booze is big business. There’s no shortage of distilleries, wineries, and microbreweries out there. But getting noticed as a new brand means going beyond any visible point of difference. That’s why Augmented Reality Marketing is shaking things up in this very traditional sector. In an industry where a lot of products trade off on subtle […]

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VR (Finally) Means Business

April 23, 2019 | Virtual Reality

VR debuted 30 years back – and then seemed to disappear for a good while before making a resounding return a few years ago. Where’d it go? It hadn’t been resting on its laurels – it’d been in stealth mode. And now businesses across all sectors are reaping the benefits. Remember when Virtual Reality was […]

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Making A Business Case For (AR) Augmented Reality

April 9, 2019 | Augmented Reality

Despite false starts via tech like Google Glass, and given the recent demise of Augmented Reality pioneer, Blippar, AR is very much alive and kicking. But is it more than just a novelty giving marketers an excuse to play with technology? Hell. Yeah. AR. Augmented Reality. A lot of people came to it a couple […]

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Why Alexa Is A Big Deal For Businesses Of All Shapes & Sizes

April 2, 2019 | Voice Assistants

Everyone’s talking about voice assistants – particularly Alexa – of late. But what can she (?) really offer businesses? “Alexa, can you… …turn on the lights? …tell me when my meeting is? …let me know when it’s 3 pm in Toronto? …play Lionel Richie’s ‘Dancing On The Ceiling’ at full volume?” You bet she can. […]

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Social Media for B2B Marketing

March 13, 2019 | Social Media

“It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.” – David Meerman Scott Recently, I typed “social media business burden” into Google. And you know what? The first page listed articles […]

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Instagram for Business

January 24, 2019 | Social Media

I love social media! And one of my favourite ways to help businesses is to dive in and optimize their online presence. But lately, an alarming trend has been emerging. I begin the process of auditing the client’s social media accounts with a blissful optimism, but then, things start rolling out like this… Facebook? Your […]

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