Insights

Social Media for B2B Marketing

March 13, 2019 | Social Media

“It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.” – David Meerman Scott Recently, I typed “social media business burden” into Google. And you know what? The first page listed articles […]

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Instagram for Business

January 24, 2019 | Social Media

I love social media! And one of my favourite ways to help businesses is to dive in and optimize their online presence. But lately, an alarming trend has been emerging. I begin the process of auditing the client’s social media accounts with a blissful optimism, but then, things start rolling out like this… Facebook? Your […]

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Four Benefits of Using a Social Media Calendar

January 3, 2019 | Social Media

They make it look so easy, don’t they? You know, those brands on social media that always seem to know when to recognize Houseplant Appreciation Day (yes, that’s really a thing) and have killer “impromptu” content to promote their flash sale. These companies fill their timelines with a clever mix of posts that are funny, […]

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Four Things You Need to Create Your First VR Movie

December 6, 2018 | 360 Degree Video, Augmented Reality, Lifestyle, Virtual Reality

A VR Movie, also known as cinematic VR, can be fun and easy to make. I recently picked up some new gear and have had tons of fun experimenting with it around the city. So this week, I thought I would share the four basic things you need to create your first VR movie. Keep […]

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Augmented Reality Marketing

November 14, 2018 | Augmented Reality, Mobile Applications

Picture it! It’s Friday night and you’re scrolling through the Ikea catalogue on your smartphone. You stop at a chair that’s caught your eye several times. You love it but are not quite sure if the classic lines fit in with the room’s modern aesthetic. With the flick of a thumb, you select the image […]

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11 Common Misconceptions About Virtual Reality

May 1, 2018 | Virtual Reality

Misconceptions about Virtual Reality: this is a very interesting topic to me. I’ve been working with VR for some time now (2+years), and I feel comfortable to say this tech is here to stay. Let’s take a look at what I believe to be some of the biggest misconceptions about Virtual Reality. Misconceptions about Virtual […]

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